The smell that takes you places..

At Smell Merchant, we believe in the power of smell to enhance everyday experiences. We keep things simple and create great looking car air fresheners that smell amazing. Our goal is to lift your mood every time you hop in your car.

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More than your average air freshener!

Our locally designed air fresheners are infused with the highest quality fragrance blends. All of our fragrances are sourced from New Zealand suppliers, are phthalate free, and adhere to the strictest RIFM and IFRA standards. Your purchase also helps towards reforesting our planet. We partner with One Tree Planted, so when you purchase three air fresheners, a tree is planted within one of the many reforestation projects that they run around the globe.

Bay of Plenty

The mount wouldn’t be the mount without the mount

Mauao - Mount Maunganui

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Auckland

Wild terrain and killer sunsets

Lion Rock - Piha

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Canterbury

Tallest of all the mountains, arguably the most scenic too

Aoraki - Mount Cook National Park

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Wellington

If you don’t want to leave Wellington, this is where you surf

Lyall Bay - Wellington

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Queenstown & Wanaka

Breathtaking climb for a breathtaking view

Roy’s Peak - Wanaka

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Waikato

The most famous surf break in Aotearoa

Manu Bay - Raglan

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Hawkes Bay

It’s rugged beauty always brings me back

Te Mata Peak - Havelock North

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Taranaki

You won’t find a better looking volcano anywhere else

Mount Taranaki - Egmont National Park

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Nelson Tasman

Where the ripples on sand dance on the wind

Archway Island - Wharariki Beach

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What people have to say..

Received my Smell Merchant and tbh, never thought I’d be fizzed on an air freshener but it smells amazing! The artwork is sick too.

Jesse Williamson

I have a bit of home hanging with me all around the world! Such an epic design, smells like a dream & lasts forever.

Demi Hewitt

A long lasting fragrance that leaves a lovely, subtle smell in your car. Beautiful imagery of local NZ is a great touch!

Beau Vipond